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I've been holding off on doing any sort of publicity push until the game is more complete. I think once 0.5a proper (not the preview) is out, then it'll be a good time to get the word out more actively. Only one chance to make a first impression and all that.
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You're obviously right, I think I'm suffering from a bit of over-eagerness.
This said, there's something I will maintain no matter what: this game is already worth 10$ in its current state. And I'm not the only one thinking so (have a look at the comments on RPS).
Kudos to you guys!