Come now, "scam" is too strong a word - that implies an intentional con. Such ploys exist, but this isn't that.
Looks like a fully legitimate effort - and fully possible with technology which exists, just the presentation is heavy on the concept art and marketing-effective phrasing and media-snippets that imply a lot more than will actually be; But with less bluster than another big space game that promised an awful lot. You can see a bit behind the curtain how each game-space is segmented from the others into their own little instances and the whole wrapped in an MMO chat/forum interface, so it's really quite doable, though a bit less of a holistic world than one might be led to believe.
I shudder to consider producing a game like this, but it's clear that they're aiming to hit buttons that resonate with a lot of people who are willing to drop a lot of money, so the market is there ...
