I'm sure this has been said before, but I think for a small game by an unknown publisher like Fractalsoftworks, it bears repeating. IndieDB is a great way for people who play indie games to track the development of, hear of, and fund Starfarer, as updates to games-- many of them far crappier than Starfarer-- often make it to the front page of the site. Plus it's connected to ModDB and gets some views from that too.
A disclaimer: I don't work for or even have an IndieDB account, so if there's some hidden contract business I don't know about, feel free to ignore this, but the more word gets out about Starfarer, the more people will alpha fund it and the better the final product will be. If that boring grind Space Pirates and Zombies can have a page, I'm sure Starfarer can too.
I heard of Starfarer through Rockpapershotgun, which isn't that big of a gaming news site, and I'm sure others heard of it through Totalbiscuit, who has a pretty devoted and large following (myself included), but Starfarer could always use more people.